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Print Methods Offered

Direct to Garment or DTG Printing

Direct-to-garment (DTG) printing, also known as digital garment printing or inkjet-to-garment printing, is a modern method of printing designs directly onto fabric. It is a popular technique used in the textile industry to create high-quality, full-color, and intricate designs on various types of garments such as t-shirts, hoodies, and sweatshirts.

The process of DTG printing involves specialized inkjet printers that are designed specifically for fabric printing. These printers utilize water-based textile inks that are formulated to bond with the fabric fibers, resulting in vibrant and durable prints.

Here is a step-by-step overview of how DTG printing works:

1. Design Preparation: The first step is to create or prepare the design that will be printed on the garment using graphic design software. This can include artwork, logos, photographs, or any other desired image.

2. Pre-Treatment: Before printing, the garment needs to be treated with a pre-treatment solution. This solution helps the ink adhere properly to the fabric and enhances color vibrancy. It is usually applied using a spray or roller coater and is specific to the type of fabric being printed.

3. Printing: The treated garment is loaded onto the DTG printer, which operates similarly to a regular inkjet printer. The printer's print head moves back and forth, applying the ink directly onto the fabric. It can accommodate multiple colors, gradients, and intricate details, allowing for a wide range of design possibilities.

4. Curing or Drying: Once the printing is complete, the garment needs to go through a curing or drying process to set the ink. This can be done using a heat press or a specialized textile dryer, depending on the ink and equipment used. Curing ensures that the ink adheres permanently to the fabric, maintaining its colorfastness and durability.

5. Post-Treatment (Optional): Some DTG prints may require additional steps for post-treatment, such as steam fixing or washing, to further enhance color vibrancy and remove any excess ink residue. This step can improve the longevity and quality of the printed design.

DTG printing offers several advantages over traditional printing methods like screen printing. It allows for detailed and complex designs without the need for multiple screens or stencils. It also supports the use of a wide range of colors, gradients, and photorealistic imagery. Moreover, DTG printing enables on-demand printing, making it suitable for small production runs, customized or personalized orders, and quick turnaround times.

However, it is important to note that DTG printing is best suited for natural fiber garments, such as cotton, as the ink is absorbed by the fabric fibers. Synthetic or blended fabrics may not produce the same level of color vibrancy or durability. Additionally, the cost per print can be higher compared to traditional methods, especially for large quantities, due to the ink and equipment expenses.

Direct to Film or DTF Printing

Direct-to-Film (DTF) printing is a digital printing technique that involves printing designs directly onto a special film, which is then transferred onto fabric or other substrates. It shares similarities with other direct-to-substrate printing methods, such as direct-to-garment (DTG) and direct-to-substrate (DTS) printing.

Here's an overview of the DTF printing process:

1. Design Preparation: The first step is to create or prepare the design that will be printed onto the film. This can be done using graphic design software or by converting existing designs into a suitable format for DTF printing.

2. Printing onto Film: The design is printed directly onto a special heat-sensitive film using a DTF printer. The printer applies a layer of specialized adhesive ink onto the film, which is then cured or dried using UV lights. The ink is typically composed of a mixture of colored pigments and adhesive resins.

3. Film Transfer: Once the design is printed and cured, it is cut or trimmed to the desired size. The film is then placed on top of the fabric or substrate, with the adhesive side facing down. Heat and pressure are applied using a heat press machine or a specialized DTF curing unit, which activates the adhesive and fuses it with the fabric.

4. Adhesive Activation and Bonding: During the heat and pressure application, the adhesive ink on the film reactivates and bonds with the fabric. The heat causes the adhesive to liquefy, allowing it to penetrate the fabric's surface and create a strong bond. Once cooled, the adhesive solidifies, permanently adhering the printed design to the fabric.

5. Film Removal and Finishing: After the heat and pressure application, the film is carefully peeled off, leaving the printed design behind on the fabric. The printed fabric may require post-treatment, such as a quick heat cure or washing, to enhance the color vibrancy and durability of the design.

DTF printing offers several advantages. It allows for high-resolution and full-color prints with excellent vibrancy and detail. It is compatible with a wide range of fabrics, including cotton, polyester, blends, and even some non-textile materials. DTF printing can also achieve various effects, such as gloss or metallic finishes, by utilizing different ink formulations. Additionally, DTF printing provides flexibility in production, enabling customization, small production runs, and on-demand printing.

However, it's important to note that DTF printing is a relatively new technology, and its long-term durability and colorfastness are still being evaluated. Furthermore, the process requires specialized equipment and consumables, which may impact the initial investment and operational costs compared to more established printing methods.

Screenprint Transfers

Screenprint transfers, also known as plastisol transfers, are a popular method of applying screen-printed designs onto garments or other fabric-based items. They are created by printing the design onto a transfer paper using traditional screen printing techniques and then transferring the design onto the desired substrate using heat and pressure.

Here's an overview of the process of creating and using screenprint transfers:

1. Design Preparation: The first step is to prepare the design that will be printed onto the transfer paper. This involves creating the artwork or image that will be screen printed. The design is typically separated into different colors or layers to create individual screens for each color.

2. Screen Printing: The design is transferred onto the transfer paper using screen printing techniques. Each color layer is prepared as a separate screen, where a stencil is created by blocking out areas that should not receive ink. Ink is then applied to the screen, and a squeegee is used to push the ink through the open areas of the stencil onto the transfer paper, creating the desired design.

3. Curing: After the design is printed onto the transfer paper, the ink needs to be cured or dried. This can be done by placing the transfer paper with the design onto a conveyor dryer or using a heat press. The heat applied during this process helps the ink to fully cure, ensuring its durability and longevity.

4. Cutting and Trimming: Once the ink is cured, the transfer paper is typically trimmed or cut to remove any excess paper around the design. This helps in positioning the transfer accurately onto the garment or substrate during application.

5. Transfer Application: To apply the screenprint transfer onto the garment or substrate, a heat press is used. The transfer paper is placed onto the desired location, with the printed side facing down. The heat press applies a combination of heat and pressure, causing the ink on the transfer paper to transfer and adhere to the fabric or substrate. The specific temperature, time, and pressure settings may vary based on the ink and substrate being used.

6. Peeling and Finishing: After the heat and pressure application, the transfer paper is peeled away from the fabric or substrate, leaving the printed design behind. It is important to peel the transfer paper carefully and evenly to avoid any damage or distortion to the printed design. Once peeled, the garment or item is typically allowed to cool before it is ready for use or further processing.

Screenprint transfers offer several advantages, including the ability to produce high-quality and detailed designs, especially for small quantities or custom orders. They can be created in advance and stored for later use, allowing for flexibility in production. Additionally, screenprint transfers can be applied to various fabric types and substrates, such as t-shirts, bags, hats, and more.

It's worth noting that screenprint transfers require a certain level of expertise and equipment to create and apply effectively. Professional screen printing companies often specialize in producing screenprint transfers for use by garment decorators, promotional product manufacturers, and other businesses in need of high-quality printed designs.

What is Sublimation?

Sublimation printing is a specialized printing technique used to transfer high-quality, full-color designs onto various surfaces, primarily polyester fabrics and polymer-coated substrates. It involves the transformation of dye particles from a solid state to a gas state without going through a liquid phase, hence the term "sublimation."

The process of sublimation printing involves the following steps:

1. Design Preparation: The initial step is to create or prepare the design that will be printed. This can be done using graphic design software, and it can include images, artwork, logos, or any other desired visual elements.

2. Printing with Sublimation Ink: The design is printed onto a special transfer paper using sublimation ink. Unlike regular inkjet ink, sublimation ink is specifically formulated to convert from a solid to a gas when subjected to heat and pressure. The ink is typically applied to the paper using a sublimation printer equipped with specialized printheads.

3. Transfer Process: The printed transfer paper is then placed on the substrate to which the design will be transferred. The substrate is usually a polyester fabric or a polymer-coated surface, such as mugs, mousepads, or ceramic tiles. The transfer paper is positioned with the printed side facing the substrate.

4. Heat and Pressure Application: The transfer paper and substrate are pressed together using a heat press machine. The combination of heat and pressure causes the sublimation ink to convert into a gas. This gas then permeates the surface of the substrate and becomes embedded within the material's fibers or coating.

5. Cooling and Setting: After the sublimation process is complete, the heat is removed, and the substrate is allowed to cool. As it cools, the sublimated ink returns to a solid state, permanently bonding with the substrate's surface. This ensures excellent color fastness, durability, and resistance to fading or washing.

Sublimation printing offers several advantages. It allows for high-resolution, photorealistic prints with vibrant colors, smooth gradients, and intricate details. The process enables all-over printing, covering the entire fabric or substrate with the design. It also offers excellent durability because the ink becomes a part of the material rather than sitting on top of it. Moreover, sublimation printing is ideal for producing customized or personalized products and allows for quick production turnaround times.

It is important to note that sublimation printing is most effective on polyester fabrics or materials with a polymer coating. This is because the sublimation ink needs to bond with polymers for the best results. Natural fabrics, such as cotton, do not have the necessary polymer content, so sublimation printing is not suitable for them.

Welcome to Winston-Salem Spirit!

Welcome to Winston-Salem Spirit! We are Cennet and Suzy, proud owners of this vibrant establishment that opened its doors in August 2022. Our journey began as an online wholesale business, catering to boutiques with carefully curated products. While we continue to serve our wholesale customers online, we are thrilled to expand our presence and connect with the local community through our physical store.

At Winston-Salem Spirit, we are more than just a retail space. We are a destination that celebrates creativity, community, and self-expression. From direct-to-garment printing and embroidery to screen printing and sublimation, we offer a wide range of custom printing services. Whether you need personalized apparel for your team, branded merchandise for your business, or unique items for special events, our expertise in these techniques ensures exceptional quality and attention to detail.

But that's not all! As you step into our store, you'll also discover our delightful gift shop located in the front area. We take pride in offering a curated collection of Winston-Salem and North Carolina goodies. From locally made crafts and artisanal products to unique souvenirs, our gift shop captures the essence of our community. And to make your gifts even more special, we provide personalized options. Whether it's adding a name, initials, or a meaningful message, we're dedicated to helping you create heartfelt and memorable gifts.

At Winston-Salem Spirit, we believe in supporting local artists, artisans, and businesses. By partnering with independent designers, we showcase their craftsmanship and contribute to the growth of our local economy. We are committed to creating an inclusive and welcoming space where everyone feels comfortable and inspired.

Join us at Winston-Salem Spirit as we celebrate the spirit of our vibrant city and the incredible talents of our community. Explore our carefully curated collection, bring your creative visions to life through our printing services, and discover unique gifts that reflect the heart and soul of Winston-Salem and North Carolina.

Thank you for choosing Winston-Salem Spirit. We are grateful for your support and excited to be a part of your special moments.

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Easy Fundraising!

Tired of selling magazines, cookies, and candy bars? Looking to raise funds for your school without any of the stress? Winston Salem Spirit has got you covered! With no minimums, setup fees, money collection, sorting, or headaches, our program makes it easy for you to sell school spiritwear and earn at least 50% of the profits. This stress-free approach allows you to focus on what matters most - supporting your school. So why wait? Start fundraising with Winston Salem Spirit today and make a real difference!

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  • Minimums

    In 99.99% of instances, there are no minimums required. This is because we have a direct to garment printer in house where we can offer one garment.

  • Setup Fee

    No...absolutely not. We do not charge a setup fee. An art fee if needed? Absolutely. We will never charge a fee we aren't 100% upfront with from the very beginning.

  • What's the catch?

    No catch, we just have the ability to operate in such a capacity that we want to share it with our city! Our art fee is generally a simple $25 that you receive back in credit once you place an order over $100.

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About Us

Introducing Cennet Kelly and Suzy Bennett, the dynamic duo behind Winston-Salem Spirit, a woman and queer owned business. With their unique backgrounds and shared passion for entrepreneurship, Cennet and Suzy have built a thriving venture that has been making waves since its inception.


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